We take good care of details and therefore look for the right design, with a balance between attractive and useful contents. An online store is a communication and sales channel that has to truly represent the brand, both in look and functionality, for customer to have an excellent user experience.

A big portion of the success in online business is taken by the visibility and image constructed through search engines such as Google, Social Media and references in general. Today customers are more sophisticated than ever and expect to find the right product and services, no matter where they decide to start looking for them. Even offline and online worlds have to be synchronized. That´s why an Omni-channel approach is so important.

Logically, all investments and resources dedicated to an online business have the goal of increasing sales and revenues. That´s what we think about when we refer to monetization, a term supported by a series of marketing and technology tools that we apply with methodology. The bottom line is to minimize shopping cart abandonment and maximize returning customers.

We know how important it is for companies to establish long-term relationships with their customers. Therefore we work with CRM (Customer Relationship Management) fundamental concepts, so that we get new visitors to the online store, where they make a first time purchase and later come back to purchase again, to ultimately become loyal customers (Acquisition, Conversion and Retention).

Based on data and not on suppositions is how the best conclusions can be made. For this reason, together with our customers we establish the KPIs (Key Performance Indicators) that will show us the level of success of the online business and its accuracy with the business model overall. We follow quantitative and qualitative metrics, analyze them and then optimize where needed. The bottom line is an ideal ROI (Return of Investment).

Technical maintenance of the online store is of course basic for the entire operation. We continuously watch for every part of the platform to work properly, both at the front and at the back-end. Besides this, our developments are prepared to be fully scalable, because we believe in the evolution of our customers’ businesses.